BritNova Consumer Brands – Digital Onboarding Redesign

Financial services

Goals

Optimise onboarding for reduced friction, real-time verification, and regulatory compliance

My Contribution

Led stakeholder alignment sessions across Digital, Compliance, and IT

Mapped four-system integration workflow (Salesforce ↔ OpenText ↔ FLEXCUBE ↔ Refinitiv)

Wrote functional/non-functional requirements, stories, and AC

Designed automated KPI dashboards

Outcome

18% drop-off reduction (pilot)

30% fewer support escalations

Underpinned bank’s move toward fully automated onboarding

C Mary Agunroye 2025